Concept: CELEBRA BIG (Celebrate Big) is the name of the Big Lots Holiday Season Campaign. With the help of El Chavo (the most iconic hispanic TV character) and his friends, we will show the Hispanic community to Shop Big Lots First to get everything they need for the holidays.

Objective: CELEBRA BIG wants to make a connection of the iconic Hispanic character with the brand while showing the store and the variety of products that we carry. Topped with a promo for the sweepstakes.