With 15+ years of experience, I’ve worked across the lifestyle, sports, and retail industries — always blending creativity, culture, and strategy to build brands that connect. I’m always open to new and exciting adventures that push creative boundaries.

I was born and raised in Mexico City during the vibrant ‘80s and ‘90s — a time of arcades, mixtapes, and the early internet. That mix of pop culture, technology, and curiosity shaped my creative lens and constant drive to explore.

Things I love:

• Listening to podcasts and discovering new music.
• Spinning music as a DJ on weekends at some of the most iconic bars and nightclubs in Charlotte.
• Traveling with my camera to capture concerts, people, and everyday moments around the world.
• Drinking café de olla — and if the deadline runs late, I’ve got the carajillos covered.
• Playing and watching sports — especially soccer, which I actively play twice a week.

Oh, and… I’m a proud Shakira superfan. I’ve followed her around the globe, attending over 30 concerts in 7 countries — backpack in hand, heart full, playlist ready.

I’ve lived and created in four incredible cities — Mexico City, Miami, San Francisco, and Amsterdam — and now, life and inspiration continue in Charlotte, NC, a city that’s become my creative home. Wherever I go, I carry stories — and I turn them into ideas that move people.